Motto and branding of the 9th edition

Swidnica will once again transform into the film capital of Lower Silesia. This year, the 9th Spektrum Film Festival will take place from October 24th to 29th, and the best cinema from Poland and abroad, as well as hits from the most important film festivals, guests, and film creators, will come to the Swidnica Cultural Center. Each festival year is associated with different themes and emotions that accompany us in cinema. Therefore, we present the new motto and visual identity for the 9th edition of Spektrum.

SAVE THE CHANGES

A few years ago, even before the pandemic, the motto of the Venice Art Biennale was “May you live in interesting times.” Back then, it seemed attractive and stimulating for change. From the perspective of time, it’s no longer so obvious. First, the pandemic disconnected us from social life for 2 years, and then the war approached the borders of Poland. The world accelerated, and we couldn’t keep up. The further development of artificial intelligence intensified the sense of inevitable change and, above all, triggered our fear of the future. The world we lived in until now lay in ruins.

We are starting to build anew. The question remains, do we really need to keep up?

This year’s festival motto – “Save the changes” – is a call for mindfulness in everyday life. Let’s focus on the here and now. Let’s cherish our memories with loved ones, friends, and family. Let’s set aside the rush for later. Let’s hit the pause button. We may not fully comprehend the complexities of the world, so it’s best to concentrate on our immediate surroundings. The films of this year’s festival are just like that – they focus on the details, they don’t narrate the world on a macro scale; they are small glimpses that describe the world through our relationships with those closest to us. And this is not unique to Spektrum alone. This year, intimate stories dominated world festivals. Cinema has become a refuge from the fast-paced world, a place where we “save” global issues for later.

So, let’s turn off our computers, press “Save the changes,” and meet in a warm, cozy cinema. And perhaps, after the screening, let’s look at ourselves with greater understanding and empathy.